The Debilitating Mindset That Is Crippling Your Coaching Business… And What To Do To Overcome It Today!
Are you interested in getting clients who can afford to pay you $5,000 (or more) up front and in cash to work with you? If so, this will be the most important article you will ever read.
I’m about to reveal something to you that might shock you. The reason you aren’t getting high-ticket clients has nothing to do with your funnel. It has nothing to do with your website. It has nothing to do with your webpage. It has nothing to do with any of the external tips, tricks and techniques you hoped would create instant success.
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
The Art of War
The single biggest reason why you aren’t getting high-ticket clients lies in the space between your ears. The battle you must first win is against the demon lurking inside of your mind that whispers “I’m not good enough”.
It’s something you’ve heard it say for so long now… that you actually believe it to be true. You have been tricked into believing a lie… and it is preventing you from getting the success you deserve to have.
Ready to slaughter that nagging self-doubt once and for all? Here’s how.
The Imposter Syndrome
In psychology, there is a fascinating phenomenon called “The Imposter Syndrome” where a person is unable to internalize their accomplishments. Despite plenty of external evidence of their competence, those with the syndrome are convinced that they are frauds and do not deserve success.
Interestingly enough, this syndrome is particularly common among high-achieving women (this is highlighted in “Lean In” by Sherryl Sandberg). However, I personally think that this is something that coaches and consultants as a whole suffer from.
Think about it. As coaches, we are selling ourselves. There is no physical good or digital product the customer gets that we can push the responsibility onto. We have to stand in the fire and say to our clients “I’m going to help you reach your goals”... and this scares the shit out of us.
So what happens? Because we are afraid to say “I will help you lose weight” or “I will help you make more money” or “I will help you get a girlfriend"… we default to offering some kind of vague internal and emotional outcome like “abundance", "remove inner blocks” or "discover your potential”.
And in some strange twist of irony… you giving into your fear and refusing to promise results is actually what makes you a fraud.
It’s a classic “chicken and the egg” situation. You feel like you need external validation to get a high-ticket client, but you need to get a high ticket client to get external validation.
Escaping The Death Spiral
You can’t win a game that is rigged against you. If your self worth is conditional to external forces, you will always be a victim of someone else reality. You need to create a new game where the deck is stacked in your favor.
Step 1) Make A Decision — You need to make a decision right now that you AS A PERSON are good enough and deserve success in your life. Make a decision that you don’t need someone else approval to determine your own self worth.
Step 2) Give Away Your Best Stuff For Free — Start giving away your best, most valuable stuff for free… and do it daily. Focus all of your efforts on creating as much value as you possibly can for your market. Once you start getting positive feedback from the market, you’ll quickly realize that you have so much value to offer.
Step 3) Focus On Others, Not Yourself — One of my favorite quotes from my career in sales is “It’s hard to be nervous when your mind is on service”. You feel like an imposter because you focus too much on you and your selfish desires. Get outside of yourself and focus on how you can serve others.
Step 4) Become An Expert At Solving Your Prospects Problems — the fastest way to stop feeling like a fraud is to stop being one. Make it your duty to understand the challenges your prospect is facing and become an expert in solving those problems.
Step 5) Take Action Daily — You must take action every day with a religious zeal. Action cures fear. You don’t need to learn more information. You need to take more action. Every. Single. Day.
What It Really Takes To Build A Business...
You can't teach what you don't know, and you can't lead where you won't go.
Building a business is about leadership. It’s about standing at the front and saying “Follow me. I’ll show you the way”. It’s about inspiring others through your actions. It’s about developing yourself continually and bringing others along for the ride.
Understand this: Your business is a reflection of who you are. Your business will never become bigger than you.
You don’t have to do this alone. Surround yourself with the kinds of people you want to become. Actively seek out mentors and positive role models. Invest in yourself and get a coach!
But most importantly… TAKE ACTION!
How To Get Coaching Clients Today!
The Step-By-Step Guide To Getting More High-Ticket Clients Today!